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Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

by Malcolm McDonald

ISBN 13: 9780750641166

Format: Paperback (490 pages)
Publisher: Heinemann Educational Publishers
Published: 30 Apr 1999
Other Format: Paperback

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The Marketing Planner (Marketing Series: Practitioner)

by Malcolm McDonald

ISBN 13: 9780750617093

Format: Paperback (143 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 11 Oct 1993

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The Who's Who of Leeds United (Whos Who of)

by Malcolm McDonald, Martin Jarred

ISBN 13: 9781859836316

Format: Hardcover (256 pages)
Publisher: Breedon Books Publishing Co Ltd
Published: 01 Aug 2008

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Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

by Malcolm McDonald, John Leppard

ISBN 13: 9780750604086

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Feb 1992

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Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm McDonald, Peter Cheverton

ISBN 13: 9780749430986

Format: Paperback (256 pages)
Publisher: Kogan Page Ltd
Published: 01 Oct 1999

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Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

by Malcolm Mcdonald

ISBN 13: 9780749462635

Format: Paperback (304 pages)
Publisher: Kogan Page
Published: 03 Jan 2011

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown

ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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Marketing Plans

by Malcolm McDonald

ISBN 13: 9780750601078

Format: Paperback (230 pages)
Publisher: Butterworth-Heinemann
Published: 01 Mar 1991
Other Format: Paperback

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Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by Malcolm McDonald,Christopher C.S. Tideman

ISBN 13: 9780750601542

Format: Hardcover (338 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 14 Dec 1992
Other Format: Paperback

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749420963

Format: Paperback (224 pages)
Publisher: Kogan Page Ltd
Published: 18 Sep 1996
Other Format: Paperback

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Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by Malcolm McDonald, Christopher C.S. Tideman

ISBN 13: 9780750620215

Format: Paperback (220 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Jul 1996

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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)

by Malcolm McDonald

ISBN 13: 9780749407674

Format: Paperback (150 pages)
Publisher: Kogan Page Ltd
Published: 30 Sep 1992
Other Format: Paperback

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